Dawn French's The Tw*t Files

Client: Penguin

Brief: Marketing materials

We were delighted to be given the opportunity to produce the bulk of marketing materials for such a prominent new title, Dawn French – The Twat Files. We created dozens of different elements to be used throughout the campaign, including POS (posters, bunting, standees, roll banners, stickers), direct (gift bags, flyers, rosettes, bookmarks) and digital (Amazon+, banner ads, social graphics – both animated and static). The Twat Files has spent 10 weeks in the Amazon Top 20 Non-Fiction Chart.